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Online and Blended Business Education for the 21st Century: Current research and future directions
J B Arbaugh, University of Wisconsin Oshkosh, USA
- written by a leading scholar on online learning in the business disciplines
- the author is the current editor of the leading Learning and Education journal
- focused on online and blended learning in business schools
- comprehensive review of research in each business discipline
- systematic coverage of business disciplines provides useful suggestions for researchers, instructors, and administrators
Examines the state of research of online and blended learning in business disciplines with the intent of identifying opportunities for meaningful future research and enhancing the practice of online teaching in business schools. The book evaluates research from business disciplines such as Accounting, Economics, Finance, Information Systems (IS), Management, Marketing, and Operations/Supply Chain Management. The author reports on topics attracting interest from scholars in the respective disciplines, the methods commonly used to examine those topics, and the most noteworthy conclusions to date from that research.
ISBN 1 84334 603 6
ISBN-13: 978 1 84334 603 6
July 2010
218 pages 234 x 156mm paperback
£45.00 / US$75.00 / €55.00
Usually dispatched within 24 hours
About the author
J. B. (Ben) Arbaugh is a Professor of Strategy and Project Management at the University of Wisconsin Oshkosh. He is the current Editor of Academy of Management Learning & Education and a Past Chair of the Academy of Management’s Management Education and Development Division. Ben’s research in online learning and graduate management education has earned best article awards from the Journal of Management Education and the Decision Sciences Journal of Innovative Education, research grants from the Ewing Marion Kauffman Foundation, the Graduate Management Admissions Council’s (GMAC) Management Education Research Institute (MERI), and MERI’s 2009 Faculty Fellowship. Ben sits on several journal editorial boards, including The Internet and Higher Education, Management Learning, the Journal of Management Education, Organization Management Journal, and the Decision Sciences Journal of Innovative Education.
Contents
Overview of online business and management education
- Introduction
- Why a book on online business education?
- Under-reporting and integration of current research
- Disciplinary differences and their influences on business education
- Disciplinary influences on online business education
- Overview of the rest of the book
Multi-disciplinary and program-level research in online business education
- Introduction
- Conceptual models and best practices
- Multi-course and cross-disciplinary studies
- Participant characteristics and behaviors
- Influences of technology
- Disciplinary effects and online learning outcomes
- Classroom comparison studies
- Program-level studies in online business education
- Conclusion
The ‘soft/non-life’ discipline: information systems research in online teaching and learning
- Introduction
- Information systems-grounded conceptual frameworks
- Studies of technology and its uses
- Online/blended/classroom comparison studies
- Participant characteristics, attitudes, perceptions and behaviors
- Early applications of Web 2.0 technologies
- Conclusion
The ‘soft/life’ disciplines: management and marketing in online business education
- Introduction
- Online teaching and learning in the management discipline
- Online teaching and learning in the marketing discipline
- Conclusions from research in the management and marketing disciplines
The ‘hard’ business disciplines: accounting, operations, economics, finance and research in online teaching and learning
- Introduction
- Research in accounting education
- Research in operations/supply-chain management education
- Research in economics education
- Research in finance education
- Why is there not more research on online and blended teaching and learning in the ‘hard’ business disciplines, and why is this a problem?
- Conclusion
Where should we go from here?
- Introduction
- Suggestions for online and blended business instructors
- Suggestions for deans, program directors and other business school administrators
- Suggestions for online and blended business
- education researchers
- Conclusion