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Building Your Library Career with Web 2.0

Julia Gross, Edith Cowan University, Australia

Chandos Information Professional Series

Written in an informal style, this practical guide is suited to both new and established LIS professionals who are unfamiliar with this subject area.
An Leabharlann: The Irish Library

 - provides fresh ideas on building networks to survive and thrive in the digital career space
 - covers the risks and opportunities of having an online presence
 - provides a Web 2.0 toolkit for independent learning
 - written by a practitioner with experience in staff training and professional development
 - draws on the author’s experience of working with tertiary students in an educational setting

Many professionals in the Library and Information Services (LIS) area are using Web 2.0 to deliver content and reaching out to connect with library users. This book applies these technologies to help shape your own career development plan. Increased online connectivity has opened up new opportunities for professionals to network, learn and grow in their careers; in an online world, where many of us have a digital footprint already, new rules apply. This readable guide builds on the solid foundation of previous library career books. The social networking tools described will supplement the traditional methods of career development. Chapters provide advice and practical examples, showing how to use Web 2.0 technologies in our careers including: ways to enhance your skills; building professional networks; developing a positive online presence.

Readership: Library and information professionals at any stage in their careers, this book will also assist students and early career librarians to help them recognize the career development opportunities in an increasingly networked world.

£47.50 / US$80.00 / €55.00

An e-book version of this title is available to purchase as part of a Collection or Pick n Mix. Visit Chandos Publishing Online

About the author

Julia Gross is Education and Arts Faculty Librarian at Edith Cowan University, in Perth, Western Australia. She has over 30 years' experience as an academic librarian, educator and manager working in the areas of information services and faculty support. Gross has worked as a library consultant, mentoring librarians in the developed world and supports for library services to provide remote access to offshore students. For the last four years, Gross has worked with library staff in promoting and training in library 2.0, at the same time as being a faculty librarian manager. She has published and presented internationally on subjects as wide ranging as library 2.0, library professional development, web 2.0 applications, information literacy, and usability and user behaviour.

Titles which may also be of interest:
Do You Web 2.0?
Web 2.0 Knowledge Technologies and the Enterprise
Web 2.0 and Libraries
Building Library 3.0
Google This!

Contents

Web 2.0 and your library career
 - Technology and the core business of libraries
 - Our technological past and future
 - What is Web 2.0?
 - Why should LIS professionals be interested in Web 2.0?
 - What are the key features of Web 2.0 that make it useful in careers?
 - What are the risks and pitfalls of Web 2.0?
 - Web 2.0 and the workplace generally
 - Cornerstones of career development
 - Conclusion
 - References
 - Useful weblink

Social networking sites and your library career
 - Social networking overview
 - What is social networking software?
 - What is social media?
 - The rise and rise of social networking
 - Drivers of social networking growth
 - What is so revolutionary about social networking software?
 - Why should librarians be interested in social networking?
 - What are the main issues or problems with social networking?
 - LinkedIn
 - Facebook
 - Twitter
 - Getting started on the social networking checklist
 - Conclusion
 - References
 - Useful weblinks

Using Facebook, LinkedIn and Twitter for your career
 - Facebook
 - LinkedIn
 - Twitter
 - References
 - Useful weblinks

Personal marketing for your career
 - What is marketing and why do you need to know about it?
 - How do you apply marketing principles to your career?
 - How do you start to develop a personal brand?
 - Personal brand self-assessment checklist
 - Developing a personal brand as an early-career professional
 - Marketing: the four Cs
 - Web 2.0 tools for developing a personal brand
 - Web 2.0 tools for eportfolios
 - Twitter
 - Importance and benefi ts of marketing
 - Caveat
 - Conclusion
 - References
 - Useful weblinks

Privacy, social networking and your career
 - Why is privacy important?
 - What has changed to make online privacy an issue now?
 - Are there more generational differences in attitudes to privacy?
 - Who is responsible for ensuring online privacy?
 - What is the history of privacy erosion in the online world?
 - Privacy and your career
 - Privacy and Facebook
 - Privacy and Google
 - Digital footprint
 - How to monitor your digital footprint
 - Google Alerts
 - FAQs and actions for online privacy
 - Government agencies providing support for privacy
 - Tracking privacy changes on social networking sites
 - Conclusion
 - References
 - Useful weblinks

Lifelong learning and your career
 - Career paths and new roles in LIS
 - What is lifelong learning?
 - Lifelong learning and student graduate attributes
 - Strategies for becoming a lifelong learner
 - RSS (Really Simple Syndication)
 - RSS feed readers
 - Sources of RSS feeds
 - How to subscribe to RSS feeds
 - Managing your RSS feeds
 - Start pages
 - iGoogle start page
 - Web widgets and gadgets
 - Step by step: setting up iGoogle
 - Netvibes
 - Yahoo! Pipes
 - Conclusion
 - References
 - Useful weblinks

Web 2.0 professional development for your library career
 - LIS professional organisations and professional development
 - New ways of delivering professional development
 - LIS conferences and their career advantages
 - Getting the most out of conference attendance
 - Post-conference refl ection
 - Conferences in the time of Web 2.0
 - The conference backchannel
 - The unconference
 - 23 things and the Learning 2.0 Programme
 - Accessing the Learning 2.0 Programme as an independent learner
 - List of 23 things from University of Cambridge Library
 - Devices and gadgets: learning through play
 - YouTube for professional development
 - Open education courseware
 - Webinars
 - WebJunction
 - Conclusion
 - References
 - Useful weblinks

Networking for your LIS career
 - Why do you need to network?
 - Networks for career support
 - Networks for career influence
 - Learning networks and your career
 - Connectivism and learning networks
 - ‘I store my knowledge in my friends’
 - Personal learning networks (PLNs)
 - How do you cultivate a network?
 - Cloud computing
 - Wikis for networking
 - Google Groups for networking
 - Yammer for networking
 - LinkedIn for networking
 - Conclusion
 - References
 - Useful weblinks

E-mentoring for career development
 - What is mentoring?
 - What does a mentor do?
 - Benefits of mentoring in the workplace
 - Formal mentoring
 - Informal mentoring
 - E-mentoring
 - E-mail for e-mentoring
 - Finding a mentor
 - Characteristics of a successful e-mentoring relationship
 - Thinking outside the box, peer mentoring and non-library mentors
 - Online networks for mentoring contacts
 - Conclusion
 - References
 - Useful weblinks

Keeping up to date and being competent
 - Information overload
 - Coping with information overload
 - Library and Web 2.0 blogs
 - SlideShare for staying up to date
 - RSS for staying up to date
 - Twitter for staying up to date
 - Social bookmarking
 - Tag or word clouds
 - Housekeeping and keeping track of passwords
 - Social media competencies for LIS professionals
 - Conclusion
 - References
 - Useful weblinks